WHO WE ARE
The Clear Wine Company is a wine trading agency based between Greater Manchester and the Peak District in the county of Cheshire, UK – a pleasant rural area of England but within an hour’s drive of the thriving areas of Manchester, Leeds, Sheffield and Merseyside.
The Clear Wine Company comprises a group of wine enthusiasts, knowledgeable, passionate and in love with good wine, with a primary goal to put quality and affordable wine onto the shelves of wine wholesalers, multiple retailers and independent wine merchants and onto the tables of restaurants, and pubs in the UK. The idea started when William Heijbroek, a former microbiological chemist who marketed IT solutions as a career, noticed that for many medium-priced restaurant wines in the UK, the aroma and intensity of the wine had fallen to an unacceptable level. He conceived a project in 2012 to make available selected wines with an extra dimension - '3D' Wines - to create a quality revival and raise expectations of the dining public.
The Clear Wine Company have researched local UK outlets for quality and affordable wine and we continue to strengthen connections with the wine trade and our awareness of trends for 'niche' wines of character that will match with menus and wine lists. We recognize the need for something new with fresh appeal, that's why our '3D' campaign was launched - putting the emphasis on delivering sensational quality in the glass at an affordable price.
There may be times when The Clear Wine Company exports wines from the UK - who knows what the British wine-growers will achieve in the next decade. In a changing world anything is possible.
The Clear Wine Company comprises a group of wine enthusiasts, knowledgeable, passionate and in love with good wine, with a primary goal to put quality and affordable wine onto the shelves of wine wholesalers, multiple retailers and independent wine merchants and onto the tables of restaurants, and pubs in the UK. The idea started when William Heijbroek, a former microbiological chemist who marketed IT solutions as a career, noticed that for many medium-priced restaurant wines in the UK, the aroma and intensity of the wine had fallen to an unacceptable level. He conceived a project in 2012 to make available selected wines with an extra dimension - '3D' Wines - to create a quality revival and raise expectations of the dining public.
The Clear Wine Company have researched local UK outlets for quality and affordable wine and we continue to strengthen connections with the wine trade and our awareness of trends for 'niche' wines of character that will match with menus and wine lists. We recognize the need for something new with fresh appeal, that's why our '3D' campaign was launched - putting the emphasis on delivering sensational quality in the glass at an affordable price.
There may be times when The Clear Wine Company exports wines from the UK - who knows what the British wine-growers will achieve in the next decade. In a changing world anything is possible.
Wine with '3D' Appeal
Too often in the UK the consumer puts up with two dimensional wine that may just look and taste like wine but is lacking in aroma and flavour. It is well known it's by exposure to the aroma that a wine is properly tasted, the tongue being limited to primary tastes but not the full array of flavours, the bouquet. To fully experience the quality of a wine, is it not essential therefore to enhance the aroma intensity? We believe passionately that the consumer should, when buying quality wine at an affordable price, have a better choice of wine that appeals to all three senses; it looks good in the glass (sight), it offers an suitably enticing aroma (smell) and it gives a well-structured satisfying finish (taste) - this is the full joy of wine we call three dimensional or '3D' wine.
From a wine-maker's perspective, it's about bringing a more rewarding experience to the consumer - we want to see a '3D' effect like in films! We seek to represent wine that appeals to all three senses in a balanced, integrated and harmonious way - wine that has '3D' appeal.
From a wine-maker's perspective, it's about bringing a more rewarding experience to the consumer - we want to see a '3D' effect like in films! We seek to represent wine that appeals to all three senses in a balanced, integrated and harmonious way - wine that has '3D' appeal.
