Although a relatively young country, Australia has a wine sector with an impressive history of achievement and innovation. Australia is ranked sixth in the world with regards to wine production and is the fourth largest wine exporter, with their wines on sale in more than 120 countries. 
This extraordinary success can be attributed to the simplicity of Australia’s varietal labelling, the fruit-driven, easy drinking styles of wine produced and the value for money promise, underpinned by technical innovation in the vineyard and the strong marketing campaign ‘Brand Australia’.

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